I did these Pioneer Electronics design comps back in 2005 for ad2 who pitched them to Pioneer. Even though they ended up going with a different agency (I was never told why), I enjoyed designing these and I still like it better than their current site. My design idea for this project was to create a more modern and clean look combined with vibrant content images. I also wanted to display and organize information in a way that would be very intuitive for the user.
My design for the home page.
My design for a product detail page.
My design for a division page.